Product and HS Code Assessment
Product scope, applications and the appropriate HS classification are clarified to establish a reliable analytical basis.
Target Market Research & Analysis
Identify the right export markets through evidence and commercial fit.
Target market research is more than ranking the largest importing countries. Product fit, company capacity, competitive position and market-entry conditions are assessed together to identify commercially relevant export markets.
What does target market research cover?
The aim is not to produce a long country list, but to compare markets through consistent criteria and explain where company resources should be focused.
Demand and Market Size
Import demand, market size, growth trends and demand continuity are compared across countries.
Türkiye’s Competitive Position
Türkiye’s market share, export trend and position against competing supplier countries are assessed.
Competition and Pricing
Competing countries, competitive intensity, price levels and possible product positioning are reviewed.
Market Entry Requirements
Tariffs, technical regulations, standards, certification requirements and other entry conditions are considered.
Logistics and Delivery
Transport options, lead times and the effect of logistics on price competitiveness are assessed.
Company–Market Fit
The market is tested against production capacity, pricing, quality, delivery capability and available resources.
Research and prioritisation process
Data, technical requirements and commercial feasibility are considered together to produce an actionable priority order.
01Product and company assessment
Product characteristics, capacity, pricing and objectives are clarified.
02Product and HS code validation
The product scope and classification used in the analysis are confirmed.
03Potential country identification
An initial country pool is developed through import demand and trade data.
04Evidence-based comparison
Market size, growth, competition and Türkiye’s position are compared.
05Entry-condition assessment
Tariffs, technical requirements, certification, logistics and pricing are reviewed.
06Scoring and prioritisation
Markets are scored for commercial potential and practical feasibility.
07Recommended target markets
Priority countries and the reasons for selection are presented.
08Next-step action plan
Next steps for market entry and buyer development are defined.
Who is this service for?
For companies that want to base market choices on evidence, entry conditions and their own execution capacity.
Relevant company profiles
- Manufacturers preparing to export
- Exporters entering new markets
- SMEs diversifying their export markets
- Companies reviewing market priorities
- Businesses defining where sales teams should focus
Realistic expectations
Target market research does not guarantee sales. It focuses resources on markets with stronger commercial potential and accessibility. Outcomes still depend on product competitiveness, pricing, company readiness and subsequent buyer-development execution.
Deliverables
An evidence-based, comparable and actionable market priority.
1
Target-market shortlist and priority orderPriority countries and reasons for their selection.
2
Country comparison and scoring matrixDemand, growth, competition, Türkiye’s position, entry requirements and logistics.
3
Market-entry and competition assessmentKey competitors, positioning, technical and commercial requirements and principal barriers.
4
Risk and opportunity assessmentPrincipal commercial risks, opportunities and points requiring attention.
5
Recommended markets and action planMarket priorities and next steps for buyer and distributor development.
Let us evaluate the right target markets for your product.
An introductory call can clarify your product, current export position and the market decisions that need to be made.